A Lesson in Demographics
How To Size-Up Potential Venture Activists
Visionaries (1% of Population)
Contribution:
Intellect:
Genius
Motivation:
Progress
Energy:
Provocative
Politics:
Usually involved in local, state and federal elections and active with both community and political groups
Pioneers (4% of Population)
Contribution:
Intellect:
Advanced
Motivation:
Desire
Energy:
Inspirational
Politics:
Usually involved in local, state and federal elections and active with both community and political groups
Managers (15% of Population)
Contribution:
Intellect:
Above Average
Motivation:
Order
Energy:
Motivational
Politics:
Usually votes in all major elections, active with community groups and supports some political groups
Achievers (20% of Population)
Contribution:
Intellect:
Average
Motivation:
Conviction
Energy:
Zealous
Politics:
Usually votes in all major elections, active with community groups and supports some political groups
Assistants (20% of Population)
Contribution:
Helps to Make Things Happen
Intellect:
Average
Motivation:
Faith
Energy:
Positive
Politics:
Sometimes votes in presidential elections and supports some community and political groups
Dependents (20% of Population)
Contribution:
Encourages Those Who Make Things Happen
Intellect:
Average
Motivation:
Reliance
Energy:
Consenting
Politics:
Sometimes votes in presidential elections and supports some community and political groups
Stragglers (15% of Population)
Contribution:
Intellect:
Below
Motivation:
Necessity
Energy:
Diffused
Politics:
Seldom votes or supports any groups
Unfortunates (4% of Population)
Contribution:
Can't Make Things Happen
Intellect:
Challenged
Motivation:
Fear
Energy:
Confused
Politics:
Seldom votes or supports any groups
Criminals (1% of Population)
Contribution:
Intellect:
Primitive
Motivation:
Contempt
Energy:
Depraved
Politics:
Seldom votes or supports any groups
Executives (10% of Population)
Dictionary:
Executive: one that exercises administrative or managerial control and oversees the execution of the laws, policies and conduct of public and national affairs.Perspective:
Executives see the world as an assortment of resources that need to be managed and apply themselves to the organization of tasks that will make the most of the available resources.
Sub-Groups:
Administration
Information Systems
Legal
Accounting
Investments
Facilities
Producers (40% of Population)
Dictionary:
Producer: one that produces; especially a person or organization that produces goods or services for sale, manufactures crude materials into articles of use, or grows agricultural products.Perspective:
Producers see the world as a procession of tasks that need to be accomplished and apply themselves to the efficient execution of those tasks.
Sub-Groups:
Product Design
Packaging
Provision
Purchasing
Quality Control
Distribution
Representatives (50% of Population)
Dictionary:
Representative: one that represents another or others as an agent or delegate; especially a person that represents a business organization or is elected to represent a constituency.Perspective:
Representatives see the world as an assortment of conflicting needs that need to be balanced and apply themselves to the negotiation of compromises that will best serve everyone's interests.
Sub-Groups:
Sales
Customer
Public Relations
Marketing
Human Resources
Investor Relations
Liberals (33% of Population)
Dictionary:
Liberal: of, favoring, or based upon the principles of Liberalism: a political philosophy based on belief in progress, the essential goodness of the human race, and the autonomy of the individual, often standing for the protection of political and civil liberties.
Tendencies:
Liberals tend to support solutions that involve Liberally Sharing Resources (e.g. public welfare and education programs) Government Intervention (e.g. anti-trust and gun control laws) and/or Modifying Existing Institutions (e.g. revamping the U.S. Postal Service).
Affiliations:
Liberals tend to be affiliated with the Democratic, Green and Socialist political parties, are partial to the syndicated columnists found in the New York Times and Washington Post, and are supportive of advocacy groups such as the ACLU and Public Citizen.
Paradoxes:
Although stating strong support for sharing resources and civil rights, many who define themselves as "Liberal" also voted for the pro-monopolist economic policies of the Clinton administration, and tend to support strict gun control and anti-smoking regulations that restrict personal liberties.
Conservatives (33% of Population)
Dictionary:
Conservative: of, favoring, or based upon the principles of Conservatism: a political philosophy based on tradition and social stability, stressing established institutions, and preferring gradual development to abrupt change.
Tendencies:
Conservatives tend to support solutions that involve Conserving Resources (e.g. tax cuts) Protecting Private Establishments (e.g. business deregulation) and/or Maintaining Existing Institutions (e.g. faith-based institutions).
Affiliations:
Conservatives tend to be affiliated with the Republican, Reform and Constitution political parties, are partial to the syndicated columnists found in the Wall Street Journal and Washington Times, and are supportive of advocacy groups such as the Chamber of Commerce and the Heritage Foundation.
Paradoxes:
Although stating strong support for conserving resources and small government, many who define themselves as "Conservative" also voted for the record-breaking government spending of the Reagan and Bush administrations, and tend to support the ongoing growth of huge military, police and prison agencies.
Independents (34% of Population)
Dictionary:
Independent: one who is not bound by or committed to a political party or controlling organization, and not looking to others for one's opinions or for guidance in conduct.
Tendencies:
Independents tend to support Alternative solutions that involve Reallocating Resources (e.g. military base conversions) Applying Innovations (e.g. voting machines) and/or Radically Changing Existing Institutions (e.g. the Department of Homeland Security).
Affiliations:
Independents tend not to affiliate themselves exclusively with any political party, but tend to support various "Alternative Parties" such as the Libertarian, Natural Law and New political parties. Independents are partial to Alternative media resources and their own Internet research, and support a wide variety of advocacy groups that span the political spectrum.
Paradoxes:
Although stating strong support for independent candidates and "third-parties" many who define themselves as "Independent " usually cast their votes for major Democratic or Republican candidates whom they perceive to be "the lesser of two evils" thus ultimately indicating support for mainstream policies that are contrary to their personal principles.
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